Co-Founder, 2s FREEs & 3s
Founder & CEO, TEAM LAMMI

Brian Lammi is an entrepreneur and owner of six companies, including 2s FREEs & 3s and TEAM LAMMI. TEAM LAMMI has produced events featuring talent such as ESPYS Jimmy V Perseverance Award Winner Rob Mendez, Jordy Nelson, Donald Driver, Michael Strahan, Anthony Anderson, Brett Favre, Bonnie Blair, Gladys Knight, Pat McAfee, Dan Patrick, and Biz Markie. Brian is the Executive Producer and Creator of twelve media properties, including Inside the Huddle (TV/Radio/Social/Digital). In the last 25 years, Inside the Huddle has aired more original episodes than Seinfeld, M*A*S*H, Game of Thrones, Modern Family, or most weekly television shows in history.

The Milwaukee Business Journal named Brian as a top 100 Power Broker in each year of the list’s existence. Brian is a member of the NFL Player Marketing Collaboration Committee. The University of Wisconsin – La Crosse honored Brian with a Rada Distinguished Alumni Award. Brian has also been awarded the Ethical Business Leadership Award by Concordia University Wisconsin.  Brian was honored with a Milwaukee Business Journal Forty Under 40 award at the age of 28. He has served on the Board of Directors for Big Brothers Big Sisters, the Donald Driver Foundation, Wisconsin Athletic Hall of Fame Foundation, and Special Olympics Wisconsin.  Brian was named a Susan G Komen Big Wig and he co-hosted a fundraiser for Adam Craig and the Hope Community Foundation. Brian Lammi and TEAM LAMMI have helped to lead charitable causes to raise over $10,000,000.

Brian has been an expert panelist and guest lecturer at seven universities.  Brian’s expertise, accomplishments, and sports relationships have been cited in Sports Business Journal, Sports Illustrated, Chicago Tribune, Sporting News Today, Fox Sports, Milwaukee Business Journal, iHeart Radio, Audacy Radio, Milwaukee Journal Sentinel, Green Bay Press-Gazette, and USA Today.

Co-Founder, 2s FREEs & 3s
NBA Legend

Steve Novak is a Milwaukee basketball icon and one of the most accurate three-point shooters in NBA history. A native of Brown Deer, Wisconsin, he first rose to national prominence at Marquette University, where he helped lead the Golden Eagles to the Final Four in 2003 and finished his collegiate career as the school’s all-time leader in three-pointers made.

During his 11-season NBA career, Steve played for nine different teams, most notably the New York Knicks, where he led the league in three-point percentage (47.2%) during the 2011–2012 season. Known for his "Championship Belt" celebration—a nod to his Wisconsin roots and Aaron Rodgers—he became a fan favorite for his elite perimeter shooting and high basketball IQ.

Off the court, Steve is the founder and designer of 2s, FREEs & 3s™, a unique shooting competition billed as "The Ultimate Shooting Competition." Designed to be the "Great Equalizer," the event allows players of all ages, genders, and abilities—including an adaptive division—to compete on an even playing field.

After retiring from the court in 2017, Steve transitioned into broadcasting, serving as an analyst for the Milwaukee Bucks for eight years before joining MSG Networks in 2025. He remains deeply involved in philanthropy, specifically with the MACC Fund, and resides in the Milwaukee area with his wife, Christina, and their three children.

Director of Partnerships & Operations

Cameron Schwarz joined 2s, Frees & 3s as the Director of Partnerships & Operations in January 2026, where he leads partnership outreach, along with building relationships with brands and community organizations. He also supports the growth and execution of 2s Frees & 3s events as the competition expands across Wisconsin and throughout the United States.

Schwarz grew up in Prairie du Sac, Wisconsin and graduated from UW–Whitewater. After college, Cameron helped launch the Wisconsin Herd’s inaugural season in 2017, starting his career in professional sports with a strong focus on sales, service, and community engagement.

In April 2021, Cameron joined the Milwaukee Bucks, where he continued building his expertise in ticket sales and group experiences while contributing to the organization shortly after the team captured its second NBA Championship. In the summer of 2023, he took the next step in his career by joining the Minnesota Timberwolves, helping grow their group sales efforts during an exciting stretch that included back-to-back Western Conference Finals appearances.